🌱 You're Invited: Two Exclusive Press Events at the Eco Hub, Cannes Film Festival
- Dirk Vandereyken
- May 16
- 4 min read
Meet the Changemakers of Sustainable Filmmaking – Greenigma & Badass PR ClientsDates:
May 16, 2025 | 14:00–16:00
May 19, 2025 | 13:00–14:00
Location: Eco Hub (Greenigma Booth), Riviera D8, Palais des Festivals, Cannes
Hosted by: Badass PR
*Drinks & Snacks Provided | RSVP Required
Download the full press release by clicking the link above
Join us for two special press gatherings at the Cannes Film Festival's Eco Hub, hosted by Greenigma and Badass PR. These curated sessions spotlight sustainable filmmaking, innovation, tech solutions, and creative storytelling — all under one roof.
Journalists, bloggers, vloggers, influencers, and media representatives are warmly invited to connect with forward-thinking creators who believe in a greener future for film, television, literature, and digital content.
‘As a journalist, I’ve always written about ecology – and I’ve warned our readers to watch out for the social dilemma and misinformation in many newspapers and magazines. As a PR consultant, I will never take on clients who wilfully damage our environment. And as the CEO of a film company, I am extremely excited about what Eco Hub and Greenigma are doing, as are all of the clients I have with me.’— Dirk Vandereyken, CEO of Badass PR & Anchorage Entertainment
🌍 About the Eco Hub
The Eco Hub is a new central pavilion at the Marché du Film, focused entirely on environmental sustainability within the film and media industries. Spearheaded by Greenigma in collaboration with Green Film Shooting, Ecoprod, Green Toolkit, and Baltic Green Film, it gathers over 40 international organizations and green initiatives.
The Eco Hub will feature panel discussions, networking opportunities, and daily ‘Eco Talks’ (May 17–19, from 14:00 to 17:30), focusing on topics like carbon tracking, green post-production, AI and sustainability, eco-certification, and international collaboration.
🎬 Featured Projects & Attending Clients
We would like all journalists, vloggers, bloggers, and influencers to attend our press event. Also, if you are active within the world or TV and cinema and would like to talk about collaborating with any of these companies, please let us know. There will, of course, be interview possibilities aplenty as well!
✅ Laila Lala – Greenigma
As the lead host of the Eco Hub, Berlin-based Greenigma supports film, TV, and ad productions in reducing their ecological footprint. The agency provides certified green consultants and sustainability reports for productions across Europe. Greenigma's founder Laila Lala will share insights into how sustainable production practices can be both eco-conscious and economically sound.
💚 Lilly Rikhter – WIP (Walk in the Park)
Actress, producer, and fitness icon Lilly Rikhter brings wellness to the world through her public health project, Walk in the Park. Based in Maspalomas, this initiative blends yoga, stretching, meditation, and mindful walking to combat chronic stress, childhood obesity, and social isolation. Already involving over 2,000 participants, WIP is expanding digitally and internationally in 2025. Interviews and visuals are available on request. Additionally, Lilly has many projects in the world with her company, including a movie, and would love to talk to interested talent agents and managers about casting possibilities.
📚🎥 Walter Schrevens (Walt Daring) – ‘The Story of Y’
Writer and PR consultant Walter Schrevens, under the pen name Walt Daring, unveils his novel ‘The Story of Y’, a sensual and intimate literary work being adapted into film by Anchorage Entertainment.
A short film and trailer have just been completed and will be previewed during the press event. Interviews and early access to the novel will be offered.
🔐 Christophe Mazzola – ‘Être en cybersécurité’
Cybersecurity expert Christophe Mazzola presents his new French-language book ‘Être en cybersécurité’ — a clear and human-centered guide to digital defense in an unstable world. More than just a technical manual, it’s an urgent call to citizens and businesses to take digital safety seriously. Review copies and interview slots are available.
🌐 Fabstir – Redefining Content Discovery
At last, a fair streaming network for filmmakers and distributors. Distributors customise to own Fabstir's free white-label platform app to stream direct-to-consumer. Filmmakers agree with a distributor the royalty rate then let blockchain pay instantly all concerned when the audience watches via subscription or buys the content. No delayed payments, and no intermediaries and fees. Use in-built social media to build your audience with access to all analytics data so that you can grow your business.
🎭🎲 Anchorage Entertainment – CON Series, TTRPG Adaptation & More
Badass PR’s film division Anchorage Entertainment will preview its latest creative projects:
CON: A witty, character-driven series about indie game developers trying to crowdfund and showcase their dream TTRPG.
Untitled TTRPG Series: A new adaptation of a legendary tabletop role-playing game. We won’t be able to divulge a lot about this project yet, but we will most certainly hint at some key themes!
The Achtung! Cthulhu Movie: Based on the extremely popular Achtung! Cthulhu franchise by Modiphius Entertainment, the Achtung! Cthulhu film blends World War II action with iconic Lovecraftian storytelling. Already a tabletop roleplaying game, a miniatures battle game, and board game, and a computer game, the film will be based on the audioplay written by Dirk Vandereyken, as opposed to the original film script written a few years ago.
Exclusive visuals, behind-the-scenes content, and interviews with creators and cast will be made available.
Can’t make it? Then don’t worry; we have separate press releases for all initiatives available and will gladly provide you with review copies, interviews, and any materials you might need at another time or location!
📝 RSVP & Press Contact
RSVP is required. Please respond by May 16, 2025, before 11 a.m.
Include your name, media outlet, and preferred date(s) of attendance.
📧 RSVP & Interview Requests:
Dirk Vandereyken – CEO, Badass PR
dirk@badasspr.com📱 +32 (0)494 38 27 44
We look forward to welcoming you to the Eco Hub at Cannes. Join us in spotlighting a future where creativity and sustainability walk hand in hand.
Follow the Greenigma & Badass PR Cannes Journey:
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