Press Release & Invitation: American Brand Hits Paris Fashion Week Again
- Dirk Vandereyken
- Sep 29
- 2 min read
3AM Luxury returns to Paris!
This coming October, 3AM Luxury will once again step into the Parisian spotlight. On October 4, 2025, the brand will present its new collection during Tiffany’s Fashion Week, inside the historic Hôtel Lutetia in Saint-Germain-des-Prés. But that’s not all: designer Jared Hall will remain in Paris until October 7, attending several events during Paris Fashion Week. During this time, he will be available for interviews and features about the magnificent luxury products he creates.
Download the full press release by clicking on the link above
The Hôtel Lutetia, inaugurated in 1910 as the only grand luxury hotel on the Left Bank, was built by the Bon Marché family to host its clientele. With its blend of Art Nouveau and Art Deco, a guest list that included some of the greatest artists and writers of the 20th century, and a full restoration in 2018, it remains today one of Paris’s most elegant cultural institutions.
Inviting All Journalists, Bloggers, Vloggers & Influencers
3AM Luxury warmly invites the press and content creators to attend the fashion show. If you cannot be present, you are still encouraged to:
· Highlight the collection in your publications
· Request interviews with Jared Hall, founder and creative director
· Collaborate on themes such as design history, materials, sustainability, or vegan alternatives
High-resolution photos and videos of the runway show will be available to the press after October 4. In addition, a professionally recorded podcast with Jared will be released for media use.
Social Media & Collab Opportunities
Starting late September 2025, 3AM Luxury’s Facebook and Instagram accounts will step up their presence with at least five posts per week, including:
· Behind-the-scenes looks at creation and craftsmanship
· Product previews
· Updates from 3AM Luxury
· Anecdotes and insights from fashion history
· Features on materials, their durability, and sustainable practices
· Explorations of vegan alternatives to leather
Of course, all journalists and creators are invited to collaborate with Jared Hall for interviews, features, and joint content.
Handbags for Your Features Available
A limited number of bags from the collection will be available on loan for editorial features, photo shoots, influencer collaborations, and similar projects. Please contact our press office at Badass PR ASAP to reserve your pieces.
About 3AM Luxury
Founded by Jared Hall, 3AM Luxury combines bold geometry and confident design with ethical ambitions. Known for its iconic pyramid bag, the brand is committed to innovation, sustainable luxury, and an evolving relationship with design, materials, and durability. By emphasizing a responsible approach to luxury, 3AM Luxury seeks not only to captivate with the aesthetics of its creations but also to inspire a broader reflection on the future of fashion. Each piece in the collection embodies the brand’s pursuit of balance between innovation and tradition, while integrating environmentally respectful practices.
Press & Media Contact
For accreditations, interview requests, media resources, or collaboration proposals:
Badass PR
+32 (0)494 38 27 44
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